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About Us

About Baird

About Baird

Baird is committed to keeping clients first – always. For over 100 years, Baird has been a strong, stable, and trusted financial partner across many continents, generations, and market cycles.

Being privately held and employee-owned has enabled us to keep our clients’ interests first and think long-term about the way we run and grow our business. Since 1919, we’ve been earning our clients’ trust by staying true to our mission:

“To provide the best financial advice and service to our clients and be the best place to work for our associates.”

For over a century, we have preserved the core values that kept us strong and stable through every known market environment:

Clients come first.

Integrity is irreplaceable.

Quality is our measure of success.

The best financial advice is the result of expertise and teamwork.

How we succeed is as important as if we succeed.

We seek personal balance in home, work, and community involvement.